The NEW and IMPROVED White Rock Beach Gallery

mr-whiterock-620White Rock Beach Gallery founder ARTographer Ric Wallace shares some photos of how his galleries have evolved since spring 2015.wr-gallery-waterfrontThis was an early setup of the Now Famous White Rock Beach Gallery 2015. I had never set up one of these tents before. Things learned since then, dealing with wind from the ocean and trains. Noise of the trains, I NOW bring hearing protection. The above display stands are not practical for waterfront display use. The above setup has only one 24″ x 48″ table.


The above setup summer of 2016, FIVE – 24″ x 48″ tables are used, with rubber top mats to stop things from being blown away. Tables are leveled using customized hockey pucks and wood spacers. Custom-made postcard and greeting card pockets are mounted to tables and the poles of the tent. The tent was modified to allow it to support horizontal poles on the back and left side. Sixty pounds of ankle weights on the front poles help stabilize the tent in windy conditions. On display are postcards, greeting cards, magnets, 6″ x 8″ and 8″ x 10″ prints, 16″ x 20″ canvas prints, 20″ x 28″ acrylic prints, framed prints and magnets. Magnet boards are placed on the table to help create a wall of products. Many of the products are also online for sale on

JUNE 2017 above and August 2017 below.

You can see an archive of some of my Instagram post photos here (BEST displayed on a computer):


Get the WOW-Factor with these 20″ x 28″ Acrylic Prints by ARTographer Ric Wallace
Seeing these photos as Acrylic Prints is an eye-popping experience. The combination of super-vivid printing, professional-quality materials, and the depth and details of these photos creates a truly magical effect.



Shown here is a THREE- 24″ x 48″ table setup in front of the White Rock Museum AUGUST 2015.


Below is early spring 2016 with FOUR – 24″ x 48″ tables making a perfect 6-foot square, with a hole in the center allowing 4 picture easels. Postcard and greeting card pockets mount to tables, allowing boxes and other items to be stored below neatly. People can walk completely around the display. An industrial designer visiting White Rock Beach was very impressed with the display setup; he stopped by to talk and see how it was set up.


Shown above is a 30″ x 60″ canvas print.


wrbg-004This White Rock Beach Gallery when setup in front of the White Rock Museum is wheel chair accessible.wrbg-005

Above is a FOUR – 24″ x 48″ table setup (ONE & THREE) July 2016 – trying a new concept.


Above is a THREE – 24″ x 48″ table setup Jun 25th, 2016 – trying a reduced setup to hasten set up and take down time.

Early spring 2015 a permanent uptown location was set up at  White Rock Pharmacy at 102 – 1440 George St., White Rock BCV4B 4A3. The good people of White Rock Pharmacy are offering Ric Wallace space on their walls to showcase his canvas prints. Some of the canvas prints on display and for sale.WhiteROCK-gallery-02

WhiteROCK-gallery-04 WhiteROCK-gallery-05




Some of the nice people I have met at the White Rock Beach Gallery..


Tumblr Archive


Tumblr Archive


Tumblr Archive


Tumblr Archive


Tumblr Archive


Tumblr Archive


The TOP Three things for Tourists to do at White Rock Beach, BC

#1 ->>> Walk the 1,500 foot pier
and slap the back railing.

#2 ->>> Rub the world famous
486 ton White Rock for LUCK

(people also like to climb, hug or get their photo taken in front of or on top of the rock)




#3 ->>>Pick up some postcards, greeting cards,
magnets, photos or canvas prints at the
White Rock Beach Gallery and become an
Official White Rock Beach Goodwill Ambassador.

Postcard King Ric Wallace has produced over 101 White Rock / South South postcards and greeting cards with NO TAX dollars or funding. Theses products support the efforts of Stop by and get your photo taken for FREE.

  We sell all White Rock Beach postcards online

 White Rock Beach Postcard Sponsors WANTED

 Promote White Rock Beach and your name / business / website to the WORLD. Some of our sponsors include White Rock Pharmacy, White Rock Photo, José & Co. Custom Jewellers
Ideal for individuals and families wanting to have a memorial keepsake or businesses wanting a unique opportunity to maybe gain more recognition by having their business name and website purchased by local residents and tourists as keepsakes or to be mailed around the world.
White Rock Postcard Photographer Ric Wallace - Mr White Rock on Shaw TV
These are some of the current White Rock Beach & area postcard retailers:
  1. Save On Foods (Semiahmoo Shopping Centre) 1641-152nd Street, Surrey, BC V4A 4N3
  2. White Rock Pharmacy, 102 – 1440 George St., White Rock BC V4B 4A3
  3. Buy Online - We ship worldwide
  4. The White Rock Beach Gallery - Waterfront Promenade Gallery – (weather permitting)
  5. Mr White Rock - Ric Wallace 604-259-0105 - VISA, MasterCard & CASH - soon Debit
  6. Sunnyside Evergreen Pharmacy - 2397 King George Blvd. Surrey BC V4A 5A4
  7. Whitby's Books and Gifts - 14877 Marine Drive, White Rock BC V4B 1C2
  8. Canadiana Gifts - 14853 Marine Drive, White Rock BC V4B 1C1
  9. Shefield & Sons Tobacconists - (unit 109) (Semiahmoo Shopping Centre)
  10. Sandcastle Mini -Mart 15525 Marine Drive, White Rock BC V4B 1C9
  11. Heavens Angels Gifts & Gelato 15557 Marine Drive Dr White Rock, V4B 1C9
  12. Pier Point Café - 14963 Marine Drive, White Rock BC V4B 1C3

NOTE: Some retailers will have limited postcard selections due to space. PLEASE NOTE: The White Rock Museum does NOT sell our products (turned down 3 times) as they have no interest in our products. Please support the above local businesses that support out efforts.

This is the ONLY location you can see most of the 118+ White Rock / South Surrey postcards & greeting cards on display at the same time (even the winter and Christmas postcards - weather and time permitting).

ASK NOT what White Rock can do for YOU, but what you can do for WHITE ROCK!

City of White Rock elected officials should LOVE this AMAZING STATEMENT.
ASK NOT what White Rock can do for YOU, but what you can do for WHITE ROCK!

Long Story Short

We want people and businesses to flood social media with photos of all the AMAZING things White Rock & area has to offer or can be found here using the hashtag #amazingwhiterock. We encourage businesses to reward people for posting photos and comments to social media of what they feel is AMAZING. If lots of businesses get on board – one really COOL SNAP SHOT on Twitter and/or Instagram and Facebook, etc, you could get many rewards from a variety of businesses (potential rewards – coffee, gift, discount, service). AMAZING White Rock will be offering many other ideas to help support the White Rock business community.  Ric Wallace has some other ideas he is willing to share with local businesses – like his Amazing White Rock Wall Art idea – on how they can boost their IMAGE and that of White Rock, in turn, attracting more customers. Long story below.

If you LOVE White Rock and are a PHOTO SNAPPER (professional photographers included) or SOCIAL MEDIA JUNKIE and do not have a business (business owners who are not AMAZING White Rock Business Partners are also welcome to become just friends), but like to take photos and have a smart phone or tablet with Instagram, Twitter, Facebook, Tumblr, or other social media, you can help by using the hashtag #AmazingWhiteRock.

If you LOVE White Rock and are a PHOTO SNAPPER (professional photographers included) or SOCIAL MEDIA JUNKIE and do not have a business (business owners who are not AMAZING White Rock Business Partners are also welcome to become just friends), but like to take photos and have a smart phone or tablet with Instagram, Twitter, Facebook, Tumblr, or other social media, you can help by using the hashtag #AmazingWhiteRock.


We would like our AMAZING White Rock Business Partners to reward you for your efforts, in turn THANKING you for a few clicks, a photo and taps on your device. This is an idea under development to get businesses on board to get you FREE STUFF. Posting a pic and using the hashtag #amazingwhiterock will help get the attention of potential business partners, who may choose to offer prizes to people posting photos they like. For example: If your photo shows up on Instagram –   Twitter – or Facebook and they like what you posted – you could WIN. Any business could offer this even without being connected to us (without paying or owing us – FREE IDEA). As long as the photos are taken in White Rock and your posting has the hashtag #amazingwhiterock, feel free to post pics of sunrises, sunsets, the pier, the FAMOUS WHITE ROCK, your dog walking on the sidewalk, selfies with your friends, food & drink, classic cars on Marine Drive, etc. If your photos impress a local business, they could direct message you to offer you a reward (this is up to them, not to us).

A site to promote the AMAZING THINGS about White Rock & Area, British Columbia to the WORLD. YES we do have things to BRAG about, and with a visit to White Rock you will see FIRST HAND why. WARNING: You may want to stay and not go home (this happened to Ric Wallace – he never left).

The idea for the site came from being an Artist Walk ARTographer (The White Rock Beach Gallery) where Ric Wallace was and is  MARKETING* (not selling) his postcards, greeting cards, photo prints, magnets, canvas prints, acrylic prints to local residents and tourists. The most used word by visitors was AMAZING. You have AMAZING postcards, AMAZING greeting cards, AMAZING photos, AMAZING weather, AMAZING  sunsetsAMAZING  sunrisesetc.

People think it was AMAZING Ric Wallace was able to register the domain for $10,45 and it was not taken already. And the list goes on and on.



Listening to the visitors coming to White Rock Beach has inspired many of the 101+ White Rock Beach postcards & other products. Simply asking people where they come from has helped Ric learn from people’s first-hand experiences what they buy or are attracted to – by age, gender, nationality, country, etc. Ric Wallace has valuable marketing information not available to others. Also, by being a GOODWILL Ambassador for White Rock at the waterfront helps us collect valuable information; we do not get this information from the many stores that sell our products – just what has sold.


Ric Wallace has even walked all the streets in White Rock & South Surrey and has even taken the title Mr White Rock & the Postcard King– LOL.

AMAZING Sunsets, AMAZING Sunrises, AMAZING Food, AMAZING Ice Cream (see below), AMAZING Accommodations, AMAZING Weather, AMAZING Artists, AMAZING Postcards, AMAZING Greeting Cards, AMAZING Shops, AMAZING Services, an AMAZING Place to LIVE or VISIT. We are the ONLY city in Canada to have a Lucky Coin® – A local White Rock resident holds the Canadian Trademark. The movie Best of Luck had scenes filmed at the AMAZING White Rock Pier. White Rock is an AMAZING filming location. YES, if you had to use one word to describe White Rock – AMAZING would be it.

The visitors to The White Rock Beach Gallery coined the phrase AMAZING.
Ric Wallace (AKA Mr White Rock) was apparently the only one listening. He registered the domain and created the hashtag #AmazingWhiteRock.
He also registered and a few others.

increase SALES and TOURISM at the same time.

for your business and others!

We plan on working with one or two businesses at a time.
ASK NOT what White Rock can do for YOU, but what you can do for WHITE ROCK!

Load More
Something is wrong.
Instagram token error.